Brickify

Brickify uses our in-house image recognition to instantly identify any lego piece from a bulk pile of random pieces. Collectors and resellers point their phone camera at an unsorted pile of lego and our segmentation model isolates individual pieces, then identifies each one, and then pulls from our database of over 4,500 custom builds which ones they are able to make. What used to take an entire weekend of sorting now happens live through the camera. Alongside that, we can identify any lego piece provide its value, and allow users to add it to their collection.

Even though the LEGO resale market is worth more than $10 billion a year, collectors and resellers continue to identify and price their inventory using laborious, manual processes. When purchasing a large quantity of LEGO, a typical reseller must manually sort through hundreds of pieces, compare part numbers on several websites, and monitor price fluctuations on marketplaces such as BrickLink, eBay, and BrickEconomy. It can take fifteen to thirty minutes to identify one set from a pile. It can take days to price a whole collection. This issue is getting worse. Every year, LEGO produces more than 800 new sets. There are hundreds of thousands of individual parts in circulation, more than 15,000 minifigures, and more than 20,000 active sets. Over the past ten years, retired LEGO sets have outperformed the S&P 500 as an alternative investment, with some sets increasing in value by ten to twenty times their retail price. The secondary market is booming. However, this market's tools like spreadsheets, manual database lookups, and memorization still remain stuck in 2010. This is addressed by the Brickify app, which uses specially trained computer vision models to instantly recognize LEGO objects using the camera on the phone. In a matter of seconds, you can see a minifigure's name, catalog number, theme, year of release, and current market value in both new and used condition by pointing the camera at it. When you point it at a bulk pile, our segmentation model simultaneously identifies and isolates individual pieces, providing you with over 4,500 unique builds. What makes Brickify not just convenient but necessary is the sheer scale mismatch between the market and its tooling. Active LEGO collectors and resellers are estimated world over at 100 million in numbers. For example, Facebook Marketplace and local buy/sell groups offer bulk LEGO lots at incorrect prices because sellers cannot efficiently assess what they have. Buyers overpay or miss deals for the same reason. This information asymmetry costs the community millions of lost value every year. The competitive moat Brickify has comes from our proprietary ML models trained on a dataset of LEGO imagery accumulated over time, our real-time pricing aggregation pipeline that normalizes across major marketplaces, and our ever-growing user base which produces a feedback loop optimizing model accuracy with every scan. Nobody has an integrated system of identification via cameras and the implementation of prices online in real-time. The existing tools require manual entry of the number of set items, which is already known to the user. Our business model is straightforward: - Freemium subscription where free users can scan and identify limited items. - Pro subscribers ($1.99/week), ($6.99/month), ($29.99/year) get unlimited scans, portfolio tracking with historical value charts, and bulk pile scanning. Parents selling their kid's old LEGO shouldn't need to spend a weekend researching to avoid getting ripped off. A new collector shouldn't need years of memorized set numbers to participate in the market. We're building the tool this community has needed for a decade. Will expand into other collectibles.