GreenMark

GreenMark automates the process of finding ESG incentives, avoiding penalties, and maintaining compliance for mid-market building owners and their advisors. This reduces the time required for manual research by 20+ hours with an AI platform that provides precise dollar amounts for all federal tax programs, building performance criteria, and all local/state/federal rebate programs. Instead of providing audit-type information at a single point in time, we provide consultants, management, and owners with a collaborative environment that continually displays compliance obligations, savings opportunities, and operational status. Our mission is to convert ESG compliance from a complex cost center into a profit center.

A cumulative challenge that all building owners face in the mid-market across the country is that there are currently, and will be for years to come, mandatory building performance standards with financial penalties that have already gone into effect in the largest cities in this country; there are billions of dollars in government incentives that will offset the compliance costs; and that there are no staff dedicated to helping building operators meet compliance. Currently, the 2,500-4,000 multifamily firms managing units have 200-2000 units that are too big to ignore compliance, and too small to employ a sustainability team or afford a consultant to assist with their compliance. Compliance is not a future problem. Compliance implementation has begun; for example, NYC's Local Law 97 began imposing fines in May 2025, and in Boston, there is a $ 1,000-per-day penalty for being out of compliance. There are building performance standards currently active in districts of Washington, DC, Denver, and Seattle; moreover, there are building performance standards that will encompass over 60% of all commercial square footage in the US by 2030; these standards will remain as local ordinances and will survive changes in any federal administration. Problem is not lack of awareness, but lack of action on identified buildings: execution (identifying exposure type, quantifying penalty risk, identifying incentives for retrofits, and maintaining alignment between consultants, property managers, and ownership as conditions change) requires countless hours of manual research per building across multiple/fragmented government databases not designed to work together; produce a single, static report that goes to an operator and then disappears (no one is responsible for what occurs between audit and deadline). ESG goals disappear during handoff from teams who created ESG goals to teams who will implement them; this is not because of bad technology, but because there is no existing tool that solves the problem of coordination (existing tools don't deal with the lack of coordination). No current solution exists to close this gap in the mid-market. ENERGY STAR is only a means of manual benchmarking without having any way to identify incentives for implementing those benchmarks. Measurabl was designed specifically for REITs with institutional budgets. Yardi only serves an ecosystem of its own. There is not one product that has been created that can provide a single workspace that all consultants, property managers, and property owners can share to keep each person accountable for the result, and also have visibility to regulatory compliance obligations, opportunities for savings, and the progress of retrofits. We started GreenMark because the distance between regulatory obligation and operational reality is a coordination issue that is compounded by fragmentation, and now the penalties associated with the pricing of the distance between those two things are levied by an entirely different set of parties than those that create the solution to the issue of the distance.